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embarc wines

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embarc wines

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our team

Adam, Co-founder

 Even though this is his first foray into wine hospitality, Adam first started to appreciate wine when he came to the Bay Area in 1994 for law school. As he explored Napa and Sonoma, he came to love all the trappings of wine culture. He embraced wine education and even contemplated leaving the legal profession to become a sommelier - he acquired his WSET Level 2 with distinction in 2004. While he never made that career transition, he continues to learn and grow in his passion for wine and has had the privilege to visit dozens of wine regions globally over the last 30 years. To help overcome the common intimidation factor many people feel when new to wine, he's excited about giving guests a safe and supportive place to explore the amazing world of wine on their own terms.

Richard, Co-founder

Richard has spent most of his life as an operations leader in the hospitality and healthcare industry spanning the frozen tundra of the Midwest to where the “Hills meet the thrill,” San Francisco. He’s always loved food and travel and was introduced to the vast world that accompanies both, wine. As his passion for exploring and learning more about wine, he hopes to embarc on the journey of discovery with the team, and guests. 

Zach, Wine Guide

Bio coming soon. . . 

Malcolm, Wine Guide

Malcolm is a bay-area native, growing up right outside of the Presidio. Having allergies growing up, he never found any love for food, being unable to try and experience most of the world’s cuisines. After a “History of Food” & “Chemical and Societal Effects of Wine” courses in college, he embarced upon a journey of culinary discovery, learning that he had outgrown most of his allergies. Over the next few years, Malcolm ate and drank his way through the city, earning his first level of Sommelier while working at staples of fine dining like Spruce, La Connessa, and Miller & Lux. A ravenous palate with a unique life story, he encourages the discovery of self through food and beverage.

embarc means:


  • Discovery through self-guided exploration
  • Flexibility in what and how much you want to taste
  • Access to wine knowledge and guidance when you desire 

photo gallery

    videos

    Grand Opening and Ribbon Cutting

    What an incredible experience to have Supervisor Aaron Peskin and Mayor London Breed present us with Certificates of Honor! 

    tap and dispense

    Find the wine you want to try, tap your embarc card to the logo in the center of the machine, place your glass under the pour spout, press the button to dispense your wine, and enjoy! 

    grab a glass

    There is plenty of stemware around the bar. Feel free to grab a fresh glass while tasting wines. 

    wine QR codes

    Learn about the wine by scanning the QR codes. Your device will take you to our website to learn a little about the wine and see our current selections.

    embarc card process

    After we verify your I.D., we will link your credit card to your embarc card so you can have a taste or glass of wine. You can close out your tab with a Wine Guide, or we can provide you a code to access your tab in real-time on your mobile device.  

    Your wine is waiting.

    embarc wines

    Address:

    2 Embarcadero Center, San Francisco, California 94111, United States

    Located on Front Street, next to Peet's Coffee

    Phone:

    (510) 214-3152


    Hours:

    Monday - Friday

    1 pm - 8 pm


    Happy Hour:

    Monday - Friday

    3 pm - 6 pm



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    (510) 214-3152

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